The Long Tail: Why the Future of Business is Selling Less of More

The Wisdom of Crowds

James Surowiecki

2004

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

1991

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Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

2006

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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)

Clayton M. Christensen

1997

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The Paradox of Choice: Why More Is Less

Barry Schwartz

2004

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Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

1980

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