Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Built to Last: Successful Habits of Visionary Companies

James C. Collins

1994

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Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

1980

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki

2004

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What Got You Here Won't Get You There: How Successful People Become Even More Successful

Mark Reiter, Marshall Goldsmith

2007

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Linchpin: Are You Indispensable?

Seth Godin

2010

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Winning

Jack Welch

1992

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